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This site states the following, "Welcome to James Swanson, DDS, General and Aesthetic Dentistry in Seattle, WA." We noticed that the web site also stated " We are located in the University district, directly across the street from the University of Washington." It also stated " Our office is on the Ave and 41st Avenue, diagonally across the street from Schmitz Hall. We have brought together a team of talented and dedicated staff to provide patients with the most efficient and comfortable treatment. We provide the following dental services. A visit to our office." The header had Dentist Seattle WA as the highest ranking keyword. It was followed by Dentist U District Seattle, Cosmetic Dentistry Seattle WA, and Cosmetic Dentistry U District Seattle which isn't as ranked as highly as Dentist Seattle WA. The next words the site uses is Dental Implants Seattle WA. Dental Implants U District Seattle was also included and might not be understood by search engines.